Feedback:
- Has the potential product range bran fully explained / exploited? Distribution etc, If not what are you going to do about it?
* Need to fully exploit the brief.
- Has the context of delivery been considered? to what extent? What extent i sit informed by research, have they exploited full potential? Or have they gone or the obvious. Appropriate context - is it the right shop window? Location? Busy etc.
- Targeting the audience effectively?
- How has gender influence the design - how does this relate to contextualization. 
- Audience. Has it been considered from an informed point of view - has it been thought out > have you thought about other audiences you might need to consider, secondary audience? How much has context and audience influenced each other.
GET AUDIENCE SPECIFIC - middle school, looks, background, parents, areas. 
Reconsider audience and get more focused response. Kids 8-10 : Tv or horse riding lessons > HIGHLIGHT AND ADRES ISSUES!!! How are they - get into their heads > how perceived audience would actually engage with it
GET ANSWERS FROM ACTUAL TARGET AUDIENCE : 
Lack of Information on boards: How much is nessacery/ needed. What is that information, was it appropriate did it inform of what was going on on that board. 
Boards : Evidence at a Crit; 
* Context boards
NUMBER BOARDS : So that you can look at in the right order.
- Clarity of presentation and Organisation. 
Can you make sense of it? if not how can it be improved.
Plan of Addressing Issue:
* Adress target audience further:
boys - giraffes
girls - dolls
monster - both?
How to utilise this and express further in a broader range and to develop this further. Illustrative pencil designs go further 
 
 
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