Friday, 4 January 2013

Responsive - Studio Brief One - Changes to D&AD IT's Nice That

RESPONSIVE CHANGE:

Since reviewing all the comments and feedback I have had about my selecting a brief, i have decided to change my 'class' reviewed brief from YCN UK Greetings to D&AD It's Nice That.

The reasons for my choice:

I have re-read the D&AD brief and feel that it will be more applicable to time and it pushes my boundaries as a designer as i have never pursued application design and think it will be benifical for me to undertake these techniques and introduce new skills.

Reseaons for wanting to use Application Design:

New skills to me as a designer
It is becoming a vastly more precise method of design context
Allows me to see final designs
simplifies explanation processes because it is visible
It is becoming more common.

ITS NICE THAT BRIEF BREAKDOWN:

The brief is open craft and will therefore allow me to develop my ideas to best use and spread the application or method of design. 


Briefs

Brief

Promote It’s Nice That to students.

Creative challenge

It’s Nice That’s audience has developed dramatically over the past few years – reaching everyone from freshers to creative directors. However, students have always been an integral part of the organisation’s DNA, and It’s Nice That now want new and exciting ways to stay engaged with their original audience.
It could be a poster campaign, a publication, an event, an app, or something so brilliant that no one has thought of it yet. How can they spread their commitment to showcasing great work in an information overloaded university world?

Additional prize

Selected winning work will be showcased on itsnicethat.com




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