MESSAGE AND DELIVERY - FINAL IDEAS /// DESIGN - VISUAL COMMUNICATION

This is an example of my final design. I have created a formative booklet which portrays a new proposal. the booklet comes from the painter and decorator association and is delivered to various painter and decorator business within the UK who work under this association. The use of sending this is to relate the proverb - GIVE CREDIT WHERE CREDIT IS DUE- which is reflected in the publication. The publication consists of :

A booklet - the proverb and the new proposal (Proposing Honesty to all Clients)

A hand out flyer

A business card from the PAINTER AND DECORATOR ASSOCIATION

and folded paper to keep all the bits together. 

This is the design i have used for my flyer for inside the publication. I decided to keep it relatively simple using the roller image i had created. This design is double sided and can be used as flyer promotion for the business to send out to clients. The use of having negative space i feel works well in creating impact on the image and the design as a whole. i wanted to create this pattern to make the whole feature look quite visually pleasing and eye-catching.

PAGE 1 - BOOKLET DESIGN 

I have started to group all of the images i have created together to visualise the main aspects of the booklet for my publication. I WANT TO KEEP IT VERY VERY SIMPLE SO THAT THE MESSAGE COMES ACROSS MORE CLEARER. The use of using red and black as my win colours will help my design to stand out on the stock i have chosen which is SAND PAPER YELLOW.

PAGE 2 - BOOKLET DESIGN

I feel this page does look effective. The information i need to portal is clear and on PAGE 1 of the booklet. Page 2 could look quite intense but yet simple when it is just patterns i have created from very simple designs.

ENVELOPE DESIGN - is very simple like most of the designs on my publication. The use of a basic envelope with a basic address and image situated on the front could look clear and hopefully delivers the message. I chose to do this purposely to develop the inside. When together the publication looks extremely busy so by having a simplistic envelope a

and envelope design it could work well. 

SIMPLE MAIL LIST - I CHOSE TO USE PAINTERS AND DECORATORS FROM THE ACTUAL PAINTERS AND DECORATORS ASSOCIATION TO SEND THE PUBLICATION TOO. THIS LINKS WITH MY VOCATION AND PROVEB AND HOPEFUL COMES ACROSS WELL. I CHOSE TO ENCORPATE ONE OF MY DESIGNS WITH SIMPLE AND EFFECTIVE TYPE TO TRANSLATE THE MESSAGE I ALSO ADDED A HEADER AND FOOTER TO THE DESIGNS BY CREATING A MORE DETAILED LOGO WHICH I COULD PLACE ONTO A BUSINESS  CARD.

           BUSINESS CARD AND THE BACK OF AN INFORMATIVE CARD I WILL PALCE INTO THE PUBLICATION. I FEEL THE BUSINESS CARD WORKS QUITE WELL. YET AGAIN IT I SIMPLE, THE DESIGN IS BASIC. I HAVE INTENDED THE IMAGES O IT LOOKS QUITE PROFESSIONAL BUT I THINK WHEN ADDING IT ITO THE PUBLICATION IT COULD WORK VERY WELL. THE USE OF HAVING INFORMATION ON THE IMAGE ON THE LEFT REFLECTS THE INFORMATIVE SUBJECT TO THE PUBLICATION THIS COULD WORK WELL WITH THE IMAGE BELOW ON THE REVERSE SIDE.  

PROTO - TYPES: 

HERE IS A SELECTION OF PROTO TYPES. I HAVE EXPERIMENTED WITH DIFFERENT IMAGES ON DIFFERENT STOCK TO SEE WHAT WOULD BE APPROPRIATE FOR MY FINAL DESIGN. I HAVE CHOSEN TO KEEP WITH QUITE A LOW COLOURED STOCK MAILY RANGING FROM BADGE TO WHITE OR YELLOW SHADES. I FEEL THIS WILL MAKE THE BLACK AND RED ON TEH DESIGNS STAND OUT MORE. 

THE DESIGN ON NEWSPAPER STOCK DIDN'T LOOK RIGHT. THE NEWSPRINT AND DESIGNS COMBINED TO MUCH AND THE PAGE LOOKED TOO BUSY. I FEEL THAT THE NEWSPRINT HAS GOOD TEXTURE HOWEVER AND I COULD PRINT ON THAT FOR MY FINAL DESIGN.

I CHOSE TO CREATE A DESIGN THAT LOOKED QUITE SIMILAR TO A HOUSE. ALTHOUGH I HAVE 0 EXPERIENCE WITH FOLDING AND PACKAGING I ATTEMPTED. THE DESIGN LOOKS VERY MEDIOCRE BUT I FEEL THE IDEA BEHIND IT COULD LOOK QUITE EFFECTIVE. THE DESIGN WAS PRINTED ONTO 'SPECKLED STOCK' WHICH IS A TEXTURED BADGE PAPER BASED STOCK. THE DESIGN SUITD THE STOCK WELL. I DID HOWEVER HAVE TO CUT OUT SEPARATE PIECES OF PAPER TO CREATE THE ROOF STOCK:

THESE ARE SOME MORE VARIATIONS I CREATED. THE IMAGE LOOKS VERY BUSY BUT EACH DESIGN HAS A DIFFERENT IMAGE OR COMBINATION OF IMAGES SO I FEEL THAT THE VARIATION OF IDEAS IS FULLY THOUGHT THROUGH. THE RED AND BLACK COLOUR SCHEME IS EFFECTIVE IN THE VOCATION PROSPECTS OF THE DESIGNS. I FEEL THEY WORK TOGETHER WELL AS 2 COLOURS AND THEY BALANCE THE DESIGNS WELL.  

PATTERN ON PATTERN DESIGNS:

THE USE OF CREATING TWO DIFFERENT PATTERS AND LAYING THEM NEXT TO EACH OTHER MAKES THIS SECOND SLIDE OF DESIGNS EFFECTIVE. THE PATTERNS WORK WELL TO GET THE ATTENTION OF THE AUDIENCE AND CREATE AN INTERESTING EXTERIOR FOR THE INFORMATION PORTED INSIDE. THE USE OF USING BIG ROLLERS AND SPACING THEM IN A STRUCTURAL FORM CREATES AN ANGULAR AND DIAGONAL PATTERN WHICH PERSONALLY I THINK IS EFFECTIVE.

THE USE OF USING THE LOGO ALSO RE-ENFORCES THE WHOLE IDEA OF THE DESIGN.

THE BUSINESS CARD:

THE BUSINESS CARD WAS SIMPLE TO CREATE. THE USE OF THE LOGO AND PAINT LIKE STROKES IN THE CORNOR MAKES IT RELATABLE TO THE BRIEF AND OCCUPATION. I FEEL THAT THE SIMPLE DESIGN LOOKS MORE EFFECTIVE - OBVIOUSLY THE COLOUR SCHEME IS STILL AS BOLD AND STRONG AS IT IS ON THE BOOKLET AND MAIL-SHOT DESIGNS.