End of module - Evaluation

End of Module Evaluation:

1.  What skills have you developed through this module and how effectively do you think you have applied them?

Through undertaking this module I have developed skills is conceptual and idea generation. I have always liked coming up with ideas, and working in groups to devlop them, and I feel that this module has really taught be a lot about how a concept can be defined, re-charaged, developed, modified and pushed. I feel that I have learnt a lot of skills in methods printing also. In past brief I have struggled to get my work ready for print in the right format, but when I booked my print slot, I organized my time well and no changes had to be made. I feel that this is a massive improvement from the past modules I have submitted.

Through working on this brief, I have also developed skills using Illustrator, I have worked a lot on there creating patterns that I have then used on the majority of products I created. I feel that this is something I still need to push within my designs.

2. What approaches to/methods of design production have you developed and how have they informed your design development process?

The approach to this project is different from past briefs as you chose the direction of the brief. This made it quite difficult at first to develop . We created a research book and then had to develop a body of research to use for our design project. This was the first section of the brief and proved to be a main focus point for research development.

The approach I have had this time has been quite developmental for me. I have approached the adbobe suite with extreme caution and was always worried about using the software. this also applies to how i have delta with my print techniques and application process.

Finalizing the concept informed the devlopmenal processes and pushed the design futher through methods of production and print.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I feel that my work really works as a set. The colour scheme is suited throughout branding / products and promotion and I feel it strongly relates to 1990’s style and trends.

I also feel that the pattern I created alongside the imergery I developed works well to highlight the 1990s styles and trends I was aiming for. I really enjoyed developing this style of design and feel that I represented the 1990s style of design quite well.

4. What weaknesses can you identify in your work and how will you address these in the future?

I feel that with this module I could of spent more time developing the application and internet. I spent to much time slecting the right stocks and orginising time iwthin the studios for screen printing and printing mehods. I feel that I should of developed this application and website futher to encourage the user to be more in depth with the concept and information being displayed.

The finshed products could have been futher developed and pushed to a higher standard. The mocking up of my stands need to be better crafted and presented.

The experimental process was quite minimal in my response to the brief but I believe that I selected the right processes for the style of design I was aiming for.

I feel that I could of also pushed a range of products futher. I used a lot of the same imergery witin the design and I could of branched out also.

I am disppaointed that some of my products could not arrive in time when I ordered them in enough time. This has really let my products down and left me with one less physical selling prodct.

 5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

Next time I will try and make sure I stick to a proper timescale in terms of balancing out research time and designing as it  will hopefully give me a more reliable and valid outcome and my designs will be of a more aesthetically pleasing layout. 

Also now I have seen a different approach to a project I can take what I have learned and apply it to the next one. I think I will experiment more with different outcomes of design as I really enjoyed the construction side of my products, which isn't something I often do. 

Hopefully by doing this I will broaden my knowledge of design and it will also test my composition and printing skills. Next time I want to do even more screen-printing to improve designs. I feel that I need to link design to production and to distribution further.

6.How would you grade yourself on the following areas?

Attendance- 5

Punctuality- 4

Motivation- 3

Commitment- 3/4

Quantity of work produced- 3/2

Quality of work produced- 3/2

Contribution to the group- 4/5

Copy of the brief - What is Good?

Stephanie Buck    OUGD505    What is Good?    Brief / Rationale        

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Brief :

An introduction to….

An introduction into the 1990’s.

Create a brand that is campaigning to bring back the 1990’s through;

Branding & Identity

Retail and Promotion

Product and Packaging

Create the experience of the 1990’s in modern day to modern young teens who have not experienced the culture, and to re-enforce positivity for ‘90’s kids’

The 1990’s styles and trends are starting to ‘come back’ through methods of fashion but many modern day teens have ‘forgotten’ how to experience a fun and active lifestyle.

Use modern techniques and strong visuals to encourage ‘bringing back the 1990s’ through sales and applications. Create a brand that evokes the positive message in an appropriate style and format.

Your work should practically and conceptually explore the possible products, ranges and methods of distribution that you have investigated and analyzed in your primary and secondary research. Your work should also reflect your own creative ambitions within graphic design as well as being focused towards your chosen audience.

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Target Audience:

90’s Kids – Not gender specific – Young modern day teens who are intrested in styles, trends, fashion.

Ages 15 - 25

Considerations

Consider the style of the deliverable products and branding methods. Retain a theme of 1990’s

Background

You should consider working across a range of processes and explore the relationship between concept and user and product / range / distribution.

Explore a range of practical and conceptual development and an understanding off issues relating to function and audience.

Deliverables

Resolutions & Products appropriate to your selected brief 5 presentation boards (printed) summarizing the key practical, conceptual and technical decisions.  This should also be posted to your design practice blog via Issuu.  

Posts to your Design Practice & Design Context blog demonstrating your ability to effectively record, document and critically evaluate the progress of your work in relation to your own intentions and appropriate areas of contemporary creative practice.

Final produced resolutions as defined by your brief.

Final Presentation Boards - What is Good?

Final presentation boards for OUGD505 What is Good? Final Borads: Branding : Logo, stationary, letterhead, poster Application Proposal Website Proposal Designs in Context Final images of Designs Final designs

Final Design Photographs

Final Photographs of the products i have created:

Store Product Mock Up

Mocking up the shelving of the store. I would like to keep the sleves quite empty so that the designs are clear and it is not overcrowded. I think that two designs per shelve is sufficent.

I also wanted to add the logo onto the edging of the shelf. I think this works well to push the design and create a set of objects.

Having the background on the wall behind enhances the deisgn and allows teh simple shelfs to seem fuller and more 1990s style. 

I feel that if this were to be made that the background should be broghter and be cut on viynl to enhance the product and the space. 

Staff / Discount Badges

I wanted the custormers to interact with teh audience / users/ buyers. This was so that more knowledge could be passed down surrounding the 1990s. It could also help communication. 

I decided to create this 'pass' which hangs from a worker based at the Hellahella section of urban outfitters. The pass is a name badge but also a discount code. 

To get the disount the user has to ineract and ask for help or question the memeber of staff. If the member of staff has helped suffincenlty and provided teh user with enough information / detail then they can rip off the 'white section' of teh pass whcih hols a discount code on teh reverse, as all as a name, and the  discount %.

To co-enside with these passes, i have also create siular versions whihc are used and place on the checkout as 'stand up' information section. I feel that this could remind audiences next time and make the checkout srea look professional. 

I decided to encroprate the dicount and employee name and 'mini stement' in hand written type. This is so it seems persoanl and friendly so audience feel they can approach the memebers of staff without feeling too intimidated. I have also kept in the colour shcmee of the design and used the pinks and purples. 

Designs in Context

I figured that i needed to spend more time putting my designs into the 'everyday' life / context. 

The space would be created in urban outfitters. Sigange would be applicatble. and i feel that clear and bright designs would work best with this.

Branding of HellaHella products:

Creating envelopes and letterhead works in an effective way to see how the product could be produced on the branding aspect of things. 

I chose to also mock up the design of the store walls. I feel that the pattern sed works well for both floor and wall display. The use of it on a brght background also fits into the design. 

Branding of the product :

Simple signage to direct customers to sections of the store. 

I feel that this end design doesnt work as well because it isn't in keeping with the colour od the designs above.