Copy of the brief - What is Good?

Stephanie Buck    OUGD505    What is Good?    Brief / Rationale        

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Brief :

An introduction to….

An introduction into the 1990’s.

Create a brand that is campaigning to bring back the 1990’s through;

Branding & Identity

Retail and Promotion

Product and Packaging

Create the experience of the 1990’s in modern day to modern young teens who have not experienced the culture, and to re-enforce positivity for ‘90’s kids’

The 1990’s styles and trends are starting to ‘come back’ through methods of fashion but many modern day teens have ‘forgotten’ how to experience a fun and active lifestyle.

Use modern techniques and strong visuals to encourage ‘bringing back the 1990s’ through sales and applications. Create a brand that evokes the positive message in an appropriate style and format.

Your work should practically and conceptually explore the possible products, ranges and methods of distribution that you have investigated and analyzed in your primary and secondary research. Your work should also reflect your own creative ambitions within graphic design as well as being focused towards your chosen audience.

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Target Audience:

90’s Kids – Not gender specific – Young modern day teens who are intrested in styles, trends, fashion.

Ages 15 - 25

Considerations

Consider the style of the deliverable products and branding methods. Retain a theme of 1990’s

Background

You should consider working across a range of processes and explore the relationship between concept and user and product / range / distribution.

Explore a range of practical and conceptual development and an understanding off issues relating to function and audience.

Deliverables

Resolutions & Products appropriate to your selected brief 5 presentation boards (printed) summarizing the key practical, conceptual and technical decisions.  This should also be posted to your design practice blog via Issuu.  

Posts to your Design Practice & Design Context blog demonstrating your ability to effectively record, document and critically evaluate the progress of your work in relation to your own intentions and appropriate areas of contemporary creative practice.

Final produced resolutions as defined by your brief.