I took teh hand drawn illustationas and created the same focus.
With the digital versions i wanted to created a vector a shape based product. No lines and tonal to define areas and shades.
I started off at first developing the basic shape. Having the design slightly computerised kept the image quite rough.
Laying out the design developments in terms of scales and design layouts.
I feel that these digital experiements are very simple design, but i do feel it fits the brief. The designs take on a youthful apprach.
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