- Be Specific : Because you and the audience get a clear understanding of what is needed.
Be Clear / targeted : keeps work focused, you on track and good communication.
- Specific Language:
Don't use 'fuzzy' adjectives, if you do, make sure you define it.
Brief Given:
Produce a body of work that explores the relationship between content context and product in relation to your individually identified subject or theme. You should aim to produce a response that clearly and effectively exploits the function of your concepts in relation to:
A Brief History of....
A collection of.....
An Introduction to.....
Things you need to know about....
An exhibition of.......
Your work should practically and conceptually explore the possible products, ranges and methods of distribution that may be suggested by your content or reflect your own creative ambitions within Graphic Design.
Part 1: Based on the introductory workshops develop a practical, visual and contextual investigation of a specific subject of your own choosing. You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed cretive development. Your research and development of ths part of the brief should be documented on appropriate blogs and will be prented as part of your interim concpet pitch.
Part 2: Develop a body of practical and contextual research that explores the relationship between TWO of the following areas of design.
Publishing & Editorial
Information & Way-finding
Branding & Identity
Product & Packaging
Retail & Promotion
One of these should be your primary focus of contextual research with the second allowing you to relate this discipline to the broader creative and professional contexts of graphic design. Your contextual research, critical observations and reflective evaluations should be documented on your Design Context blog and summarised in the design and production of a 16 page Design Context Publication.
Part 3: Develop and produce a practical and contextual response to your research that brings together your research into content, context, specific design disciplines and appropriate media/formats. Your response should explore the relationship bewtween product range and methosd/media of distribution as well as specific audiences, contexts and apropriate tone of voice.
My Brief:
'Brief title is normally the mission statement.'
Think of Key words;
5 words that sum up your Good - 90's fads?
- Patterns
- Culture - Remove this one
- Icons
- Trends
- Bright
- Grunge
- Toys
5 words that sum up target audience:?
- 90's Kids - Born in the 90's - (Age 19-35)
- 90s enthusiasts -
- Pop Culture Followers
- People who collect toy packaging
- People who focus on iconic times/celebrities/people
- People who can drink (Nightclubs / People of consent - 90s Nights)
- People who are interested in the 90's scene
- Fans of TV shows / Music / Toys
5 words that sum up the 'tone of voice' (should relate to target audience)
- Humorous / Light hearted
- Entertain
- Informative (Bring back memories etc)
- 'Fun' - Teen - Bright - slightly whacky
- 'Easy' to enlighten not to be too serious - CELEBRATORY
- Loud, stimulating, endearing
5 products that you want or could create from this research:
- Posters of iconic people
- Nightlife (promo pack)
- Re-packaging of toys (bring it to modern aesthetic)
- Packaging of toys / 90's clothing
- Patterns
- Re-design of major albums that focused 90s
- Design cd pack alongside nightlife pack for promo - posters could urge this.
- Informational piece on all 90's toys
- 90s style guide : hair, makeup, clothes
- Design a quiz / game : board / cards - all 90s memorabilia
- Redesign 90's memorabilia
- Re-create / modernise 90'sTV intros
- Screen Print T-shits and Posters
- Contrasting zines on grunge and 'pop culture'
- Zines on Grunge
- Design Grunge clothing range - tags/advertising 90's styles
- Zines / Newspaper
- Info-graphics on things that sold the most during the 90's
- Informational Inserts in magazines
- Re-Design pog's and pog packaging
List the processes you can use / Interested in Learning about:
- Screen Printing - Poster and Fabric
- Packaging (lasercutting) : Layout and format of packaging: FOLDING TECHNIQUES
- Craft Skills - Folding, Final Finishes
- Binding : Methods of Binding : for zines
- Mono-Print
Write down which category i am choosing out of:
A Brief History of....
A collection of..... 90's Fads
An Introduction to..... 90's Fads
Things you need to know about....
An exhibition of.......
Would you like to do:
Publishing & Editorial
Information & Way-finding
Branding & Identity
Product & Packaging
Retail & Promotion
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