Concept Development : Creating a Brand Ideas/Development

Developing a brand :

Developing a brand that would develop and produce 1990s products and an 'enviroment / atmosphere' for audiences. 

HellaHella is a term used in the 1990's for 'Really' i chose this because the term 'really' can relate to anything:

'really' cool

'really bad

'really' really etc etc

This would refelct the 1990s styles and I would develop the colour scheme and the layout of the design.

I chose to start the logo on a basic approach. using a 'computer style' for the basis for the design. I feel that the design looks effective within a 'boundary'.

The use of purple and lines looks quite 'techie' The arrangement of the logo really needs some development however. I feel that the logo development needed to be more 

The use of overlaying patterns and strokes i feel works well. I like the designs that seem simple with colouring.

The hh for hellehella works well to combine into one H. I have chosen to do this for the passport. 

I have chosen to use the logo to try and place into the format of 1990. I feel that this doesn't work well and the shape of the design is wrong. it CREATES AN ALMOST TACKY. I feel that the design does  not suit the style of the brief i have given myself.