Brief : Research Plan

Research: 0UGD505

Fades of the 90's:

Brainstorm Diagram :






" THE GREAT 90'S "

Film: Fashion : hair, clothes, styles, themes, accessories, camera, directories, location, actors.
90's : culture, colours, fashion, perspectives, emotion.
Bands: hairstyles, identity, girl power, self esteem, unite, colours, hairstyles, themed.

Throwbacks

90's: Culture : ripped jeans, skidz and zubaz, overalls, flattops, backward caps.

saved by the bell, girl groups, boy groups, yo yo's, styles, fur-bees, push pops, tv shows, Venda machine, inflatable sofa, overalls, pitch, unite, air Jordan's, music, films, dr martins, grunge, snap bracelet.

Emotions of the 90's : happy fun entertainment childish, emotional. 

2 sides to the 90's : colours, swatches, bright colours, 

BRIGHT : Fresh prince, bright colours, clothes

GRUNGE: Purple and dark berry lips, black

GOOD VS BAD:

Fun retro entertainment kool style unite VS tacky junk expensive cheesy.


90'S TV SHOWS:

SAVED BY THE BELL, XENA, HERCULES,ADVENTURES OF SUPERMAN, SEX AND THE CITY, AFRAID OF THE DARK.
SISTER SISTER, CLARISSA, DEXTAS LAB, SABRINA THE TEENAGE WITCH, SOUTH PARK, FRIENDS
BAYWATCH, FRESH PRINCE, TMNT, KENEN AND KEL, JONNY BRAVO, HEY ARNOLD
DAWSONS CREEK, THAT 70S SHOW, ARTHUR, EVEN STEVENS, RUGRAT

: CHARACTERS / FASHION / INTO TUNES > FUN AND ENTERTAINMENT.

Family TV shows that show family dynamics 
Childrens dynamics
Adults teaching kids to ' do the right thing '

BREAKING DOWN THE RESEARCH: MORE SPECIFIC 

colour pallets / good and bad reasons / facts opinions/
Subjective to what is good / depends on the market eg NIVANA darker palette 

90'S WHO DOES IT APPEAL TO 
POP CULTURE OF 90S CULTURAL ICONS
WHO DOES NIGHTCLUBS  /  MUSIC APPEAL TO
WHO LIKE 90S STUFF 
BRITISH WESTERN CULTURE

ICONS > KIDS WHO HAD STUFF BEING BOUGHT FOR THEM > WHO WAS BUYING IT

WHAT WAS GOOD > FITTING IN? FUN? RAISING AWARNESS 

IDEA 1 :

SOCIAL ISSUES : RAISING AWRENESS
GIRL POWER > SOCIAL FREEDOM OF WOMEN, SOCIAL RESPONSIBLITIES INDEPENANT GROUP OF WOMEN > CAREER WOMEN 

IDEA 2:

ICONAOGRPAHY : RANGE OF POSTERS REPRESENT 90S VISUALLY 

_____________________

IDEA :

2 COLOUR PALLETES : TO REPRESENT TWO DIFFRERENT SUBCULTURES
GREUNGE VS BRIGHT
BUT BOTH INFLUNECED MAIN STREAM CULTURE 

LINKS:

DR. MARTINS:
RANGE - WHO BUYS FOOTWEAR - RANGE OF SHOES 1960S-1990S PRATICAL TO WOMENS - NOSTALGC TO APPEAL HOW MANY SOLD PRODUCTS?