EXPERIMENTATION WITH DESIGN - 100 THINGS

MILKSHAKE POSTER DESIGN:


I HAVE STARTED TO DEVELOP AND EXPERIMENT WITH DESIGN IN DIFFERENT WAYS. THE FIRST I WANTED TO CREATE A POSTER DESIGN THAT PORTRAYED THE NEGATIVE ASPECTS WITH DRINKING MILKSHAKE. I LOOKED AT DRINK AWARE POSTERS AND LOOKED AT MILKSHAKE CALORIES ETC. THE LINK BETWEEN THE TWO I THOUGHT COULD BE USEFUL IN GRABBING THE ATTENTION OF OBEASE PEOPLE OR OVERWEIGHT PEOPLE. THIS POSTER WILL HOPEFULLY CREATE AWARENESS.


I CHOSE TO DEVLOP THE 'MILKSHAKE MADNESS' SLOGAN, WHICH SOUNDS FUN AND CHILDLIKE TO 'MILKSHAKE BADNESS'. IT IS STILL LIGHT HEARTED AND NOT SINISTER WHIHC SHOULD KEEP THE AUDIENCE INVOLVED. THE USE OF MAKING THE POSTER DESIGN VERY SIMPLISTIC ALOWS FOR A SIMPLE MESSAGE. I WANTED TO EXPLORE WITH TYPE BUT KEEP IT WITHIN THE MILKSHAKE THEME OF LIGH HEARTINESS AND ALSO QUITE BUBBLY. THE USE OF DEVELOPING A SIMPLE MESSAGE 'THINK BEFORE YOU DRINK' AUTOMATICALLY ALLOWS THE MIND TO THINK OF ALCOHOL, AS MOST PEOPLE ARE AWARE OF THIS PROBLEM THEY WOULD LOOK AT THE POSTER. THE POSTER IS ABOUT MILKSHAKES AND HAS A VARIED SUGGESTION THAT ALL BAD DRINKS ARE NOT GREAT.

THIS WAS MY FIRST ATTEMPT AT EXPERIMENTING WITH TYPE. THE USE OF USING 'LOBSTER' TYPE ALLOWS FOR A FUN FRIENDLY TYPE WHICH RELATES TO MILKSHAKE BEING FUN AND CREAMY. THE CLOUS SCHEME WAS MEANT TO REPRESENT THE DIFFERENT THEMES OF MILKSHAKES, FOR EXAMPLE STRAWBERRY CHOCOLATE VANILLA BANANA ETC. I TRIED TO ARRANGE THE TYPE IN TEH FORMATION OF A MILKSHAKE TOP, WHICH IS CREAM WITH A CHEERY PLACED ON THE TOP. 

ALTHOUGH I WANT TO CREATE A SYMBOLIC MILKSHAKE GLASS I FEEL IF I MADE IT NOT AS CLEAR THEN HOPEFULLY IT WILL BE THOUGH PROVOKING SO THAT THE AUDIENCE READS THE YTPE AND DETERMINE THE IMAGES FROM THAT. 

I ADDED IN THE THINK BEFORE YOU DRINK SLOGAN IN AND I ALSO CREATED THE ALTERNATIVE SOLUTION AT THE BOTTOM. BY GIVING THE POSTER AN ALTERNATIVE SOLUTION IT ALLOWS FOR A NON-PUSHY EFFECT. THE USE OF DOING THIS GIVES POPELE AN OPTION. ALTHOUGH THE IMAGE DOESNT LOOK EXTREMELY EFFECTIVE AND IT IS QUITE HARD TO DETERMINE I FEEL THAT HOPEFULLY WITH READING THE TYPE THE AUDIENCE MIGHT BE ABLE TO WORK OUT THE MEAING OF THE DESIGN. I ALSO ADDDED IN SYMBOLS OF MILKSHAKE BADNESS AND TRIED TO CREATE THE ALCOHOL THEME OF THINK BEFORE YOU DRINK TO GRAB AUDIENCES ATTENTION.